Velocity Velocity Network IDs The Velocity network is the premier destination for entertainment in the automotive universe. Within their content there is an eclectic mix of rich programming revolving around six different genres. Working with the Velocity team, our objective was to refresh their brand by creating six unique Network IDs to represent each of their programming genres, and also one all encompassing Flagship Hero ID. All of which needed to feel connected to the larger brand while still unique and true to a specific programming genre. We also designed, animated and delivered a fully functional endpage toolkit to empower their team to quickly and easily unify all programming information across the network.

DESIGN PROCESS: More polish than a showroom floor We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design.