TruTV The Carbonaro Effect NHS had a lot of fun in the design exploration for this project, going for a mix of bold and vibrant patterns, dramatic lighting, playful shapes and a whole lot of color - fitting for the very colorful and talented host of the show Michael Carbonaro. The final art direction married a playful and attention-grabbing color palette with sophisticated gradients and photography.

DESIGN PROCESS: It's still smoking. We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design.