Spectrum SportsNet LA
Dodgers Season Campaign
After the Dodgers’ World Series run, the anticipation and hope surrounding the upcoming season was palpable. All of the pieces were set to build viewership and continue to endear Spectrum SportsNet LA as the Home of The Dodgers. It was our mission to create a striking campaign that could capture the hope and intensity surrounding the upcoming season.
DESIGN PROCESS: Rising Up. No matter a project scope, our process is always the same, and it always starts with design. To serve Spectrum SportsNet LA's needs throughout a long season, our lengthy pitch featured high-end, heroic designs that catered to beautiful footage moments of the home team, their fans and the biggest plays - all in service of keeping content fresh all season long.