Since 1972, PBS’ Emmy and Peabody award-winning program Great Performances has crafted a legacy of bringing the best of the performing arts to an American public television audience. Its re-brand required a critical mix of classic, elevated style and sleek modernism to create a bridge for generations of audiences tuning in for a spectrum of performing arts specials.
PBS Great Performances Rebrand
DESIGN PROCESS: Orchestrating a masterpiece. We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. We worked closely with the PBS internal team to thoroughly develop a new program logo, and also to design and animate a thorough After Effects-based graphics package for efficient promo building at a high aesthetic.