Participant Media Participant Media Prodcution Card Participant was founded in 2004 by social entrepreneur Jeff Skoll, with a commitment to producing entertainment with socially relevant themes. As the leading media company dedicated to entertainment that inspires audiences to engage in positive social change, Participant’s content and social impact mandate speaks directly to the rise of today’s “conscious consumer,” representing over 2 billion consumers who are compelled to make impactful content a priority focus