Paramount Network Ink Master: Rivals What do you get when you take Dave Navarro, Oliver Peck, Chris Nunez and 18 top tattoo artists all in one building in New York to shoot a promo? Total Mayhem! That is what ends up on the screen with this killer promo for Spike's hit show Ink Master. Spike reached out to creative director Nathaniel Howe to direct this action packed spot for the show's season five titled Rivals. Using a Phantom high speed camera, Howe beautifully captured the intensity of each of these artists lunging, punching, throwing and attacking their rivals in super slow motion as Navarro and the other judges look on.

The day went quite smoothly as the team handled the entire media day shoot in New York with 21 cast members, and over 100 crew members, one stage for the promo shoot, two more stages for interviews and a fourth stage for the photo shoot all with the help and expertise of our friends at Revolver Films.

PROCESS: Good art. Bad blood. Designing a rivalry. We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design.