Instagram Salesforce Instagram Campaign NHS lent its creative thinking to the Salesforce Instagram Campaign, working again with friend and award-winning photographer, Mark Leibowitz. Understanding social media scrolling behavior, our team focused on capturing simple square compositions allowing the wonder of levitation to pop, becoming “thumb-stoppers”.

PROCESS: Having fun on location Our production team produced natural environments – filmed in and around San Francisco’s Sue Bierman Park and Baker Street – for our colorful character lineup – The Developer, The Marketer, The Sales Woman and The Sales Man. Simple floating props add visual interest. We also captured locked off plates of the model, background and props to allow for maximum flexibility in post.