HLN HLN ORIGINAL SERIES IDs We partnered with The Amy Palmer Group, with whom NHS also collaborated on HLN's promo campaign for the new season of Death Row Stories. These ID's were inspired by the sensory aspects of crime; elements such as lighting, forensics, evidential pieces and more all played a key role throughout the design process. The team at Syn also did an incredible job truly elevating those themes through sound design and music. These ID's establish HLN as the choice destination for investigation & mystery programming, and creatively convey to viewers the importance HLN places on thorough analysis around crime. Final deliverables for on-air included multiple :10 ID's as well as :05 cutdowns.

PROCESS: Exploring the mysteries We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design.