Golf Channel Golf Channel Hallmark ID Our friends at GOLF Channel invited Nathaniel Howe Studios to set the art direction for their new Hallmark and deliver the final rendered new on-air hero ID along with a package of Logo Loops and Replay elements. This new Hallmark needed to do some heavy-lifting, allowing the network to customize the footage windows rapidly for its steady slate of tournaments throughout the year. The stylized environment was built in Cinema4D with OctaneRender and then brought into After Effects for compositing, versioning and toolkitting, while the 3D Logo Loops and Replays were delivered with alpha mattes in full HD.

PROCESS: Flexing our design muscles on the green We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design.