Groove Jones Kit Kat Studio Making virtual reality just as sweet. Nathaniel Howe Studios partnered with Groove Jones to transform the Kit Kat Studio in Melbourne into a sensory-filled VR experience. Working with a signature bold red & white color palette, our team designed several interactive experiences where users could mix various ingredients to create Kit Kat flavors and have fun making a big mess!

DESIGN PROCESS: Hitting the sweet spot. We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design.