Fox Sports Fox Nascar Promo Campaign Nathaniel Howe Studios built a massive series of on-air and digital promos to build hype for NASCAR's Monster Energy Cup Series. The creatives at FOX Sports wanted to elevate the "new elite" drivers in NASCAR and tease the two largest races in the championship. Between these up-and-coming NASCAR heroes and the sport's legendary race tracks, Nathaniel Howe Studios created a series of bold graphic styles that rep'd each driver's unique archetype, and each race's singular reputation.

Fox Nascar Promo Campaign KYLE BUSCH: THE MACHINE

Fox Nascar Promo Campaign Joey Logano: The Warrior

Fox Nascar Promo Campaign Martin Truex JR: The Maestro

Fox Nascar Promo Campaign Ryan Blaney: The Renegade

Fox Nascar Promo Campaign Chase Elliott: The Phenom

Fox Nascar Promo Campaign Coca-Cola 600

Fox Nascar Promo Campaign Talladaga

Fox Nascar Promo Campaign Jimmie Johnson