College Football Playoff
Drawing on the majesty of the CFP National Championship trophy, Nathaniel Howe Studios created an epic 3D environment showcasing the team matchups and postseason bracket in a big, bold, dramatic way. Our team saw the process through from design exploration through editorial and animation, delivering final masters to ESPN for air.
ESPN College Football National Championship
DESIGN PROCESS: Building suspense through design. We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. Our CFP journey started in fact with design and animation of the Semis leading up to the final championship. No matter a project scope, our process is always the same, and it always starts with design.