Our style exploration for CNN Films was inspired by classic elements of the film medium. Blending the news giant’s mark with nostalgic hints amplified their premium journalistic content. Through six different art directions, NHS’ design team went behind the curtain, playing with light and transporting us from darkrooms to the embers of our imagination.
DESIGN PROCESS: Refining and distilling. We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design.