TGL x ESPN
TGL Brand Launch
Our team had the privilege of developing the visual brand identity for the launch TGL on ESPN, a groundbreaking new tech-infused golf league. TGL pushes the boundaries of golf and our creative aim was to honor that same spirit of innovation and trailblazing.
Our creative work with TGL spans design, motion, print, and live arena visuals. We developed powerful toolkits across all of our creative designed to empower the creative internal team at TGL to make the brand shine not only at launch, but all season long as well as in the years to come. That's the power of design. We couldn't be more thrilled with the results and of our creative collaborative experience with our friends at TGL.
Lighting up the arena with high voltage team color. We crafted a series of 3D team logos fitted with searing hot neon tubes. These teams burn so bright that you'll wanna keep those sunglasses on in the arena.
The best talent converging on a revolutionary new green. Fitting for state of the art TGL arena, we built flexible and modular systems for player stats, IDs, and match ups, able to be u pdated on the fly.
Our design and motion theory is based on the unqiue and dynamic qualites of the constantly shifting TGL Arena. How’s that for In-Person and On-Air integration?
We built a powerful TGL toolkit that incorporates beautiful dynamic 3D scenes that maintain complete flexibility and modularity. Our goal was to empower the internal TGL creative team with the ability to create amazing promos and live in-show graphics on the fly at the highest visual quality with ease, and we nailed it. Who said you can’t have your cake and eat it too?
Process. Our design discovery phase is one of a kind. Like perfecting that golf swing. It takes repetition and iteration to hit that perfect hole-in-one. We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design.
