Netflix Paul VS Tyson Our team was thrilled to create the branding for the highly anticipated Jake Paul vs. Mike Tyson live fight on Netflix, a historic event as the platform’s first-ever live boxing match. This groundbreaking moment demanded a bold and dynamic visual identity, and we delivered countless design and animation assets to build a robust toolkit. From high-impact motion graphics to immersive promotional content, our work helped shape the visual experience of a fight that will go down in streaming history.

Design Process: Landing a Haymaker. We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design. We explored a multitude of styes and iterations before we landed on a design that best served the creative brief.