FOX College Hoops Friday Our team developed a powerful and flexible After Effects toolkit for College Hoops Friday on FOX, enabling seamless creation of countless deliverables with a bold, dynamic design. Built for efficiency and adaptability, the toolkit empowered editors to generate beautiful high-impact promos quickly while maintaining a cohesive visual identity across broadcast and social. From lower thirds to full-screen animations, every element was crafted to enhance the excitement of the game while streamlining the production workflow.
We built a powerful After Effects toolkit that incorporates beautiful design and animation while maintaining complete flexibility and modularity. Our goal was to empower editors with the ability to create amazing promos on the fly at the highest visual quality with ease, and we delivered.
Design Process: Hard in the paint. We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design. We explored a multitude of styes and iterations before we landed on a design that best served the creative brief.
