Amazon Wear Whatever the F You Want For the Amazon show Wear Whatever the F You Want, we focused on creating a bold and dynamic brand identity that captured the show's playful and rebellious spirit. We designed a striking main title that set the tone for the show, incorporating vibrant typography and energetic visuals. Throughout the process, we explored various iterations of the logo, refining it to ensure it aligned with the show's tone while maintaining versatility across different applications. Our stylistic explorations played with color schemes, textures, and typography, resulting in a cohesive look that was both contemporary and fun, perfectly matching the show's theme of self-expression and individuality.

Design Process: Getting that perfect tailored fit. We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design. We explored a multitude of styes and iterations before we landed on a design that best served the creative brief.