Paramount+ The Sphere / Formula 1 Our team couldn’t be more thrilled to present an immersive 90-second brand spot for Paramount+ showcased on The Sphere in Las Vegas. The spot was strategically timed to play one the iconic new landmark throughout a historic Formula 1 race weekend in Las Vegas. The spot highlights core iconic Paramount+ IP, intertwined with pure and bold brand forward moments. We were particularly thrilled to have collaborated with the incredible team at Paramount+, as their enthusiasm and collaboration was instrumental in bringing this project to life. Together, we've crafted an unforgettable visual experience that aligns seamlessly with the excitement and energy of both the Formula 1 event and the dynamic content offerings of Paramount+
A whole new way of creating for a whole new 360 canvas. The Sphere is an all new, state of the art, dream canvas to work with. The exterior features 580,000 sq ft of let LED displays, measuring 366 ft tall and 516 feet wide. It’s safe to say this is largest consecutive canvas we’ve ever had the privilege to design and animate for. Just when you thought Masterchief couldn’t get any more larger than life. This whole new canvas also meant a whole new way of working, and our team delivered. Blending traditional design and animation methods with sphere specific equirectangular rendering and spherical mapping.
stones spheres left unturned. Finding the magic.
We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design. We explored a multitude of styes and iterations before we landed on a design that best served the creative brief.