TRUTVTHE CARBONARO EFFECT

PROMO  NETWORK  TOOLKIT

TruTV was looking to take it’s wildly entertaining program, The Carbonaro Effect, and infuse a bit of youth into the show graphics package to widen its audience base. NHS had a lot of fun in the design exploration for this project, attempting a mix of bold and vibrant patterns; dramatic lighting; playful shapes; and a whole lot of color - fitting for the very colorful and talented host of the show Michael Carbonaro. The final art direction married a playful and attention-grabbing color palette with sophisticated gradients and photography. NHS delivered a buttoned-up After Effects toolkit that allowed the TruTV post-production team to quickly generate graphics from the templates and customize type, footage, etc. as needed.

"THE CARBONARO EFFECT" ON TRUTV :30 PROMO
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