PBSGREAT PERFORMANCES REBRAND

PROMO  NETWORK  SPORTS  TOOLKIT

Since 1972, PBS’ Emmy and Peabody award-winning program GREAT PERFORMANCES has crafted a legacy of bringing the best of the performing arts to an American public television audience. Its re-brand required a critical mix of classic, elevated style and sleek modernism to create a bridge for generations of audiences tuning in for a spectrum of performing arts specials. We worked closely with the PBS internal team to thoroughly develop a new program logo, and also to design and animate a complete graphics package and toolkit that would empower the network to edit quickly and maintain a high aesthetic.

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