PARAMOUNT NETWORKINK MASTER

PROMO  NETWORK  TOOLKIT

Prepare for a Turf War. Nathaniel Howe Studios and Paramount Network linked up to create the new on-air campaign for Ink Master’s 13th season, Turf War. This season, the show’s contestants are reppin’ their regions around the United States — east, west, south and midwest — as they compete to win the title of Ink Master. Paramount Network worked with NHS to design a supersized neon map of the USA, highlighting each region in the competition and giving audiences something visually stunning to rally around. Nathaniel Howe, Executive Create Director of NHS, and Steve Priola traveled to New York City to co-direct the promo shoot, where Ink Master contestants & also judges Chris Núñez, Oliver Peck and host Dave Navarro were armed with neon props, spray paint, buckets and brushes to create irreverent designs on plexiglass. In post, NHS worked with Editor Michael Kardis to develop the regional tensions, then NHS’ team of animators worked their magic layering in more complex neon graphics. Rounding out with tune-in and endpages, NHS’ team completed all of the visual post work - design, animation, editorial, color correction, and also digital specs - then delivered to Paramount Network for the final music & sound mix. NHS thanks its friends at Paramount Network for another great campaign! The 16-episode new season launches Jan. 7 at 10 p.m ET/PT on Paramount Network.

PARAMOUNT NETWORK "INK MASTER" SEASON 13 :30 PROMO
PARAMOUNT NETWORK "INK MASTER" SEASON 13 : NEON DESIGN
PARAMOUNT NETWORK "INK MASTER" SEASON 13 : NEON BRANDING
PARAMOUNT NETWORK "INK MASTER" SEASON 13 : ADDITIONAL EXPLORATION