ESPNSEC SATURDAY NIGHT

PROMO  NETWORK  SPORTS  TOOLKIT

Our friends at ESPN approached us with a new initiative to create eye-catching graphics for the SEC Network’s “SEC Saturday Night” broadcast. The network intended to make Saturday Night college football a mega destination for viewers, and needed NHS to convey this through graphics - these games are played under the lights, at nighttime, with a primetime sensibility, resulting in passionate and intense match-ups in the SEC conference. On top of that, it was critical for the graphics to root viewers in a place - making each stadium and each college town as iconic as the teams themselves. NHS took the above creative brief to heart throughout each phase of the job, and delivered a stunning 3D neon lights on-air graphics package with complete modularity to sustain editors for each match-up of the season, and make the work compatible with their Flame workflow.

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