ABCVIDEOS AFTER DARK

PROMO  NETWORK  TOOLKIT

Over its nearly 30-year run on television, "America's Funniest Home Videos" had amassed hours upon hours of footage that it couldn't use on its G-rated, family-friendly platform. What to do with all that content? Well, create a spin-off and bring Bob Saget back to host and make dirty jokes about never-before-televised funny videos in a new 10pm timeslot... obviously.

Our team at Nathaniel Howe Studios interpreted this "adult-oriented" theme as a series of darker graphics environments, ranging from a late-night cityscape to arrangements of moodier panels framing video and call-out type.   Loving the homage to Saget's comedy club roots, Vin Di Bona requested that we develop the nighttime cityscape art direction. In addition, Di Bona and Executive Producer Michelle Nasraway looked to NHS for development of a show logo for the new property. The final delivery included a sweeping and stunning camera move through our fictional city, discovering photos of Bob and teaser show clips along the way; on-air elements such as mortises and logo; and also customized graphics elements for the stage that complete Saget's comedy club-style set design at each episode's taping.

VIDEOS AFTER DARK ON ABC SHOW GRAPHICS
VIDEOS AFTER DARK ON ABC : DESIGN 1
VIDEOS AFTER DARK ON ABC : DESIGN 2
VIDEOS AFTER DARK ON ABC : DESIGN 3
VIDEOS AFTER DARK ON ABC : DESIGN 4
VIDEOS AFTER DARK ON ABC : LOGO EXPLORATION